BSB61315 Advanced Diploma of Marketing and Communication
CRICOS Course Code: 094481M
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Entry to this qualification is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication.
All Students MUST
- Be 18 years of age or over
- Have completed NSW Higher School Certificate (Year 12) or equivalent
International Students MUST
- Have Upper Intermediate proficiency in English or an IELTS score of at least 5.5 or equivalent
After achieving this qualification candidates may choose to undertake studies at higher education level.
This Course is delivered over a period of 78 weeks. Students are required to attend full time study of 20 hours per week consisting of 15 hours face-to-face classroom based tuition and 5 hours of on-line learning.
3 Core Units
Develop an advertising campaign
Develop and implement strategic plans
Develop a marketing plan
9 Elective Units
Develop and implement a business plan
Manage innovation and continuous improvement
Manage knowledge and information
Manage the marketing process
Manage market research
Develop organisational marketing objectives
Provide leadership across the organisation
Lead and manage organisational change