Diploma of Digital Marketing

Course Overview

10931NAT| CRICOS Course Code: 109304A

The Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions associated with roles such as Digital Marketer, Marketing Automation Specialist and Digital Marketing Coordinator.

The Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions:

• apply marketing principles and techniques in a digital landscape

• design and conduct omnichannel digital marketing campaigns

• utilise digital channels and automation to implement digital marketing strategies

• test digital marketing performance.

Entry Requirements

It is recommended that individuals should:

be 18 years or older; and
Have completed Year 12 or its equivalent with suitable English language skills.
International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

Pathways from the Qualification

10787NAT Advanced Diploma of Digital Marketing or a range of other Diploma qualifications

Course Duration

This Course is delivered over a period of 52 weeks.

Job Roles

A graduate completing the Diploma of Digital Marketing could gain employment as a skilled practitioner in any of the following roles:

• Digital marketer
• Digital media buyer
• Digital copywriter
• Digital marketing coordinator
• Digital marketing specialist
• Marketing automation specialist
• Performance marketing manager
• Social media planner
• SEO coordinator
• Digital content coordinator
• Digital communications manager

Course Structure

5 Core Units

NAT10931001 Conduct omnichannel marketing
NAT10931002 Plan and conduct performance marketing
NAT10931003 Facilitate organic and earned marketing
NAT10931004 Apply marketing automation
NAT10931005 Test to optimise performance