Diploma of Marketing and Communication

Course Overview

BSB52415 Diploma of Marketing and Communication
CRICOS Course Code: 094479E

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

All Students MUST

  • Be 18 years of age or over
  • Have completed NSW Higher school Certificate (Year 12) or equivalent

International Students MUST

  • Have Upper Intermediate proficiency in English or an IELTS score of at least 5.5 or equivalent

BSB61315 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications.

This Course is delivered over a period of 78 weeks. Students are required to attend full time study of 20 hours per week consisting of 15 hours face-to-face classroom based tuition and 5 hours of on-line learning.

Course Structure

3 Core Units


Interpret market trends and developments
Design and develop an integrated marketing communication plan
Undertake project work

9 Elective Units


Identify and evaluate marketing opportunities
Establish and adjust the marketing mix
Conduct a marketing audit
Develop a media plan
Plan market research
Plan e-marketing communications
Plan direct marketing activities
Develop a social media engagement plan
Profile international markets

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