Diploma of Marketing and Communication

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Course Overview

BSB50620 | CRICOS Course Code: 105465E This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

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it is recommended that individuals should:
  • be 18 years or older; and
  • Have completed Year 12 or its equivalent with suitable English language skills.
  • International Students are also required to have an English ability at the IELTS 6.0 or equivalent.
  • Students who wish to apply VET courses directly without IELTS 6.0 or equivalent, can package with ELICOS or complete college EPT test.
  • Have completed BSB42415 Certificate IV in Marketing and Communication.Or have completed the following units (or equivalent competencies):
    • BSBCMM411 Make presentations
    • BSBCRT412 Articulate, present and debate ideas
    • BSBMKG433 Undertake marketing activities
    • BSBMKG435 Analyse consumer behaviour
    • BSBMKG439 Develop and apply knowledge of communications industry
    • BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
    Or Have two years equivalent full time relevant work experience.
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BSB60520 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Course Duration” tab_id=”1464568260830-a8c880d0-5c7f”][vc_column_text]This Course is delivered over a period of 78 weeks. [/vc_column_text][/vc_tta_section][vc_tta_section title=”Job Roles” tab_id=”1619767247522-00e3fb7e-8f40″][vc_column_text]
  • Marketing Lead
  • Marketing Manager
[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_custom_heading text=”Course Structure” font_container=”tag:h3|text_align:left|color:%23222222″ use_theme_fonts=”yes” css=”.vc_custom_1464569859811{margin-bottom: 20px !important;}” el_class=”no_stripe”][vc_custom_heading text=”5 Core Units” font_container=”tag:h5|text_align:left|color:%23002e5b” use_theme_fonts=”yes” css=”.vc_custom_1619767896086{margin-bottom: 5px !important;}” el_class=”no_stripe”][vc_row_inner][vc_column_inner][vc_column_text]BSBMKG552 Design and develop marketing communication plans BSBPMG430 Undertake project work BSBMKG541 Identify and evaluate marketing opportunities BSBMKG542 Establish and monitor the marketing mix BSBMKG555 Write persuasive copy[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”7 Elective Units” font_container=”tag:h5|text_align:left|color:%23002e5b” use_theme_fonts=”yes” css=”.vc_custom_1619767989219{margin-bottom: 5px !important;}” el_class=”no_stripe”][vc_row_inner][vc_column_inner][vc_column_text]BSBMKG543 Plan and interpret market research BSBMKG544 Plan and monitor direct marketing activities BSBMKG545 Conduct marketing audits BSBMKG546 Develop social media engagement plans BSBMKG550 Promote products and services to international markets BSBDAT501 Analyse data BSBSTR501 Establish innovative work environments[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”311″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row]