Certificate IV in Marketing and Communication

Course Overview

BSB42415 Certificate IV in Marketing and Communication
CRICOS Course Code: 094480A

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others; however they typically report to more senior practitioners.

All Students MUST

  • Be 18 years of age or over
  • Have completed NSW Higher school Certificate (Year 11) or equivalent

International Students MUST

  • Have Intermediate proficiency in English or an IELTS score of at least 5.0 or equivalent

BSB52415 Diploma of Marketing and Communication or a range of other Diploma qualifications.

This Course is delivered over a period of 52 weeks. Students are required to attend full time study of 20 hours per week consisting of 15 hours face-to-face classroom based tuition and 5 hours of on-line learning.

Course Structure

5 Compulsory Module


Make a presentation
Articulate, present and debate ideas
Apply digital solutions to work processes
Apply marketing communication across a convergent industry
Develop and apply knowledge of marketing communication industry

7 Elective Modules


Promote products and services
Profile the market
Analyse consumer behaviour
Analyse and present research information
Write complex documents
Conduct market research
Monitor advertising production

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