Certificate IV in Marketing and Communication

Course Overview

BSB40820| CRICOS Course Code: 105464F

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. 

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. No licensing, legislative or certification requirements apply to this qualification at the time of publication.

It is recommended that individuals should:

  • be 18 years or older; and
  • Have completed Year 11 or its equivalent with suitable English language skills.
  • International Students are also required to have an English ability at the IELTS 5.0 or equivalent.

BSB50620 Diploma of Marketing and Communication or a range of other Diploma qualifications

This Course is delivered over a period of 52 weeks. 

• Public Relations Officer
• Marketing Officer
• Marketing Coordinator

Course Structure

6 Core Units

BSBCMM411 Make a presentation
BSBCRT412 Articulate, present and debate ideas
BSBMKG435 Analyse consumer behaviour
BSBWRT411 Apply digital solutions to work processes
BSBMKG433 Apply marketing communication across a convergent industry
BSBMKG439 Develop and apply knowledge of marketing communication industry

6 Elective Units

BSBMKG440 Apply marketing communication across a convergent industry
BSBMKG434 Promote products and services
BSBMKG432 Research international markets
BSBMKG437 Create and optimise digital media
BSBCRT411 Apply critical thinking to work practices
BSBCRT413 Collaborate in creative processes

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