Course Overview
BSB40820| CRICOS Course Code: 105464F
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. No licensing, legislative or certification requirements apply to this qualification at the time of publication.
It is recommended that individuals should:
- be 18 years or older; and
- Have completed Year 11 or its equivalent with suitable English language skills.
- International Students are also required to have an English ability at the IELTS 5.0 or equivalent.
BSB50620 Diploma of Marketing and Communication or a range of other Diploma qualifications
This Course is delivered over a period of 52 weeks.
• Public Relations Officer
• Marketing Officer
• Marketing Coordinator
Course Structure
6 Core Units
BSBCMM411 Make a presentation
BSBCRT412 Articulate, present and debate ideas
BSBMKG435 Analyse consumer behaviour
BSBWRT411 Apply digital solutions to work processes
BSBMKG433 Apply marketing communication across a convergent industry
BSBMKG439 Develop and apply knowledge of marketing communication industry
6 Elective Units
BSBMKG440 Apply marketing communication across a convergent industry
BSBMKG434 Promote products and services
BSBMKG432 Research international markets
BSBMKG437 Create and optimise digital media
BSBCRT411 Apply critical thinking to work practices
BSBCRT413 Collaborate in creative processes
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