Certificate IV in Marketing and Communication

Course Overview

BSB42415 Certificate IV in Marketing and Communication
CRICOS Course Code: 094480A

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others; however they typically report to more senior practitioners.

All Students MUST

  • Be 18 years of age or over
  • Have completed NSW Higher school Certificate (Year 11) or equivalent

International Students MUST

  • Have Intermediate proficiency in English or an IELTS score of at least 5.5 or equivalent

BSB52415 Diploma of Marketing and Communication or a range of other Diploma qualifications.

This Course is delivered over a period of 52 weeks. Students are required to attend full time study of 20 hours per week consisting of 15 hours face-to-face classroom based tuition and 5 hours of on-line learning.

Course Structure

5 Compulsory Module

BSBCMM401
BSBCRT401
BSBMGT407
BSBMKG417
BSBMKG418

Make a presentation
Articulate, present and debate ideas
Apply digital solutions to work processes
Apply marketing communication across a convergent industry
Develop and apply knowledge of marketing communication industry

7 Elective Modules

BSBMKG413
BSBMKG401
BSBMKG419
BSBRES401
BSBWRT401
BSBMKG408
BSBADV403

Promote products and services
Profile the market
Analyse consumer behaviour
Analyse and present research information
Write complex documents
Conduct market research
Monitor advertising production

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Download Course Guide

wia-courseguide-mockClick here to download the PDF booklet.